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Marylebone Cricket Club has pledged to review its fee structure for the penultimate day of future Test matches following the poor attendance at the England v Sri Lanka match at Lord's Ground.
Tickets for under-16s were just £15, while the cheapest ticket for adults, who came to watch England claim the eight wickets they needed to win the series on Sunday morning, was £95.
Cheaper tickets, including some with restricted visibility, were available to buy in advance but the MCC announced that admission prices would be reduced to £15 for adults and £5 for children from 3.45pm.
Sunday Lord's Day
With a sparse crowd at the 31,100-capacity venue, MCC chief executive and secretary Guy Lavender said he would explore pricing for the fourth day, following a recent trend of Test matches finishing early.
“Given the way Test cricket is currently played, our pricing review will pay particular attention to the fourth day ticket structure,” Lavender said in a statement.
The MCC said ticket sales for 2024 would be the highest outside of an Ashes year, with the first three days nearly full and roughly matching the sell-out for the match against the West Indies earlier in the summer.
But England's win over the Windies within three days is thought to have had a knock-on effect, as well as the fact that the Tests were played later than usual towards the end of the school holidays.
Following a flurry of criticism on social media over Sunday's admission price, Lavender explained that lowering the price would create logistical headaches as many people had already paid full price.
“The turnover on the fourth day of this match was lower than against West Indies,” Lavender added.
“This is likely due in part to England's dominant performance at Lord's earlier this summer and the fact that this Test was played later than usual, after the school holidays.”
“Earlier this year, tickets for the first four days of England's series against the West Indies were sold out and tickets for the first three days of this match are close to being sold out.
“From the outset, tickets for under-16s on Test match weekend have been priced at just £15 and we have introduced group discounts on the fourth day.
“Given that thousands of supporters have applied through the 2023 lottery process and paid in full, it would be difficult to offer such a large discount on tickets at a later date.”