OnTheMarket (OTM) may change its name to Homes.com, the head of parent company CoStar has revealed.
Andy Florance, founder and CEO of OTM owner CoStar Group, also denied any takeover offer for Rightmove or Zoopla. 
A takeover bid for Rightmove by Australian portal REA Group fell through last week, sparking speculation that other buyers may be interested.
manchester united
Florence said OTM could be rebranded as Homes.com to align with CoStar's U.S. portal of the same name, which ranks second behind Zillow in the U.S. market. He also said the company could sponsor Manchester United's new ground, called Homes.com Stadium.
Speaking at the Proptech and Portal Watch conference in Spain, Florance claimed that OTM outpaces Zoopla in the number of leads handed over to agents.
British agents overwhelmingly express dissatisfaction. ”
“Rightmove is operating on margins that I would never be comfortable operating on. Operating at 74% is extremely vulnerable. It means you haven't built it.
“UK agents have overwhelmingly expressed to me that they are dissatisfied with the way UK pricing is done,” he said, as reported by Online Marketplace.
“Rightmove has indicated that they will increase prices by 35% over the next few years, but what value-add are they providing for that increase? That begs the question.”
abuse
He said OTM treats customers “with respect” while competitors “abuse” them.
“Honestly, it's fine for customers to say, 'You're not the cheapest solution,' and by the way, we're not. But when our renewal rate percentage is in the high 90s, We clearly provide value.”
OTM's performance for agents recently revealed that the Federation of Independent Agents (FIA) has seen an increase in leads from the portal since it was acquired by CoStar last year for only 18% of agents surveyed. Because of this, I gained attention.
