United Trust Bank (UTB) has unveiled its new brand identity.
The bank says its new brand identity is designed to enhance engagement with people including customers, partners and staff. 
It was also designed to reflect the energy, enthusiasm and creativity that the UTB team brings to their work and how they work together to achieve it.
The bank worked with brand agency Saboteur to develop a new identity that builds on its existing branding.
Harley Kagan, Chief Executive Officer of United Trust Bank, said: “Our beliefs and service ethics remain the same. This is simply a fresh, vibrant and forward-looking identity that delivers the values essential to our success.”
“This exciting evolution builds on our strong brand foundation and reflects our commitment to personal connections with our staff, customers and trade intermediaries. People and connections are at the heart of everything we do.”
