The real estate market has shown “positive signs” in the first weeks of 2025, with Zoopla on the rise as buyer demand increases by 14% heading into early 2024.
According to Zoopla data, agreed new sales are up 15% compared to the first week of 2024. 
These numbers were supported by a vendor recovery at Zoopla that began earlier than expected on Christmas Day.
In a tailwind for agents, vendor sales leads increased 125% in the first week of January compared to Christmas Eve.
Additionally, qualified leads from Zoopla are 30% more likely to be looking to sell compared to a year ago.
Data shows that the number of sessions also increased by 113% during the same period.
Zoopla said the increased activity in the first two weeks of the new marketing campaign was evidenced by an increase in properties for sale on Zoopla.
At the beginning of January 2025, Zoopla saw a 12% increase in listings per branch compared to the beginning of 2024.
Alex Rose, Director of Sales at Zoopla, said: “It is very encouraging to see the property market get off to a strong start in 2025, with momentum from 2024 continuing into 2025 and further accelerated by the launch of a major new marketing campaign on Christmas Day.”
“This is already benefitting Zoopla agents, and the increase in vendor leads and sessions on our website clearly demonstrates this.”
