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Ask an expert: How interior design can enhance your real estate charm

Imagine -buyers should look at your property and hurry to book a view. They pass through the front door and fall in love as soon as they are … the secret of the staging of Louise Ball Tonley, the head of King Staging, is attractive. Regardless of whether you use existing furniture or using a professional staging, Louise's technique can help you create a kind of space that turns a casual browser into a serious buyer.


Appropriate art can connect the room. (Photo by FOXTONS Specialist Video & Photo Team)

Is decoration important?

Even if the buyer has not purchased furniture, your home decoration may be worth thousands of people at your final selling price. ZooPla's eye -catching research has revealed that decorations dominate that buyers have noticed while watching, and furniture alone captures 37 % of caution.

Many buyers have made a “13k-A-minute decision” by viewing within 20 minutes, and are strongly influenced by styling touch. This study showed that their eyes were described in a factor that created an immediate emotional connection with your space, even for practical considerations such as roofs and boilers.

What the buyer notices while watching

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Note: No new furniture is required to create an attractive house. You can use the following sections of this article to maximize the possibilities of existing furniture through smart arrangements and styling, but the golden rule of real estate sales is simply cluttering and organizing the house.

For vacant real estate, especially specialized stagings, in the case of London's properties, which can have a significant impact on sales, Foxtons Concierge uses special pieces to convert space in Prime London, like Kelling Staging. You can connect to a staging specialist.


Interior design with impact
(Photo by FOXTONS Specialist Video & Photo Team)




Let me count it

“The property needs to breathe its own personality and stand out from the standard.”

Louiser Ballton Lee
King staging


The memorable impact is the secret to succeeding in property staging. “When the future buyers pass through the door, they want to remember the space without forgetting them immediately. The property needs to breathe their personality and stand out from the standard,” Luiza explains. The important thing is to select a piece with a distinctive statement that drawn attention, and select a piece with a distinctive statement that sets it apart from all the other things you watch on that day.

“In the staging of King, the headboards of the statement, the characteristic artwork, the lively rugs, or the bold colored cabinet create all important elements. Adjust the needs and requirements according to each property.

But creating impact is just the beginning. The following shows how strategic interior design can be enhanced even in the most challenging space.


Decoration for creating a zone in the room
Home bars, soft lighting, relaxed women's prints … all work together and turn this quiet corner into a lifestyle feature. (Photo: FOXTONS Specialist Video and Photo)


I'm ready to dress up and show it all

Smart furniture arrangements can be turned into a persuasive story for a potential buyer. “In addition to styling the property perfectly with unique and impactful furniture, it is the best way to use a space by creating a zone in the room using carefully selected pieces. Louiser explains, as well as the aesthetic aspects of the staging, as well as the buyer to understand and visualize the functional elements.

The problem solving is another big part of Luiza's work. “Appropriate furniture can also solve the problem. For example, if the ceiling of the bedroom is low, select a cleverly designed headboard to create the illusion of height. The corridor is narrow. If it is dark, use a mirror to create a sense of space and light.

When your property is ready to shine, the next step is to guarantee that it will be presented to the buyer in a way to make use of these functions.

Property viewing

What happens while watching

Did you know that FOXTONS has agreed in London more than any other agent?

• Please keep it tidy. Clean up the clutter of everyday, like a washing basket, shampoo bottles, and mountains near the door.

• Because the key is provided as soon as possible, you can set up viewing immediately by utilizing the wide range of active buyers.

• Flexible. Since 22 % of viewing is held outside business hours, responding to busy experts will maximize sales.

• Trust an expert. If you can go out when the buyer can come to watch, you will pay our perfect precautions -and we know what to do. Our negotiators have experienced strict training to lead the industry. London has more properties than any other agent, so in two cases, negotiators have a lot of experience when conducting real estate viewing correctly.

What happens in viewing?

Read our article.

1 Source: TWENTYCI data, 2024 SSTC available data

2 Source: TWENTYCI Data Snapshot January 1, 2025 At the brand level

Summary: Important take -out for your home

1. The buyer is looking at your decoration -remember when preparing for sales.

2. Use appropriate accent furniture to make your property memorable.

3. Pay attention to the functions of the decorative house and the best functions.

4. Select an appropriate real estate agent and carry out viewing.

I got a staging hint, so I get a strategy. When you make a free evaluation, experts will provide a detailed sales strategy to your home. Also answer the questions you have when preparing your property for photos and viewing.

Please reserve the evaluation

Source: LOUISA BOULTON-LEA is the head of the Kelling Staging, and has 20 years of experience in the creative industry. The company style the stage and style of the house for rental and sales in the main real estate market. Fil To the aesthetics of Kinging Design, exceptional work is performed with practice and unique furniture, the stage has a powerful charm, and the memory and desire for buyers can be improved.

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