The real estate agency HAART agreed to delete photos from the property list after complaining to the advertising standards (ASA).
The claimant argued that the image was misleading because the image did not show the current state of the property.
ASA raised a problem in Haart, part of SpicerhaArt Group, and real estate agencies were photos from a previous list to protect the privacy of seat tenants.
After that, HAART agreed to delete photos until they could be replaced with more recent photos, and ASA closed the litigation that had reached the unofficial agreement.
challenge
ASA Spokesman says: The petitioner challenged whether the advertisement would be misleading because the used image did not reflect the current status of property.
“We approached the advertiser with a raised concern. They explained that they had been rented recently and used the images of the previous list to protect tenant privacy,” he said. Says.
“The advertiser provided a guarantee that the image would be deleted until the property was updated. Based on that, we thought the problem was solved.”
Another complaint
Last year, the northwest of the English Town and Town and Country reached an unofficial agreement after a complaint about one of the ads.
The ASA was complained that the property was actually leasehold right and was advertised as free holding rights on the right Hove.
ASA details