As competition intensifies in the portal space, Zoopla is increasing the adoption of home billing functionality and making numerous improvements to its search criteria to increase its competitiveness.
Homeowners who claim their home on Zoopla are provided with personalized insights into their local property market, including nearby properties for sale, average days spent on market and the best performing property types. 
Zoopla chief operating officer Rich Hayes (pictured) believes the changes will help the company realize its ambition to be “the UK's trusted partner in domestic decision-making”. There is.
The company says it is focused on: “Leverage our continued strength in real estate valuations and regional insights to build a more oriented audience of sellers compared to our competitors.
25% increase
“With an additional 1 million people applying for a home in the past year, Zoopla is on track to reach 4 million home applications in 2024. This represents a 25% increase from 2023, with 1 in 4 home applications will be published on Zoopla.”
According to the portal, 60% of homeowners now return monthly to find out their home's value and potential demand, and importantly, connect with an agent. This means agents are introduced to higher-intent vendors when making sales decisions.
Zoopla also said it has focused on optimizing the search experience for renters and buyers over the past quarter, resulting in a +16% increase in lead conversion rates.
We live up to our ambition to be the UK's trusted partner in important domestic decisions. ”
This optimization includes adding a new “hybrid map” to your listing. This feature allows consumers to view maps and listing cards at the same time, leading to a 20% increase in “sales” email leads.
Filters have also been improved, including the addition of leasehold and freehold options, and the ability to filter by number of bathrooms. Additionally, Zoopla brings users back to the site by emailing property recommendations using the most common search criteria to its 1.2 million people looking for a new home.
